We start by discussing the fundamentals of a successful video marketing strategy. Then, we begin putting a plan in place tailored for you brand to amplify your awareness, engage your audience, drive conversions, and create a video strategy that stand out in the crowded online marketplace.

Choosing the best video marketing platforms for your brand involves considering your target audience, budget, and marketing goals.

Each platform has unique features and benefits, so choosing a path that syncs with your goals is vital. 

We'll dissect each platform and devise an optimal plan for your brand based on data and analysis.

In our third session, we'll dive into the diverse world of video content. This session is designed to help you understand the different types of videos you can create to enhance your brand's visibility and engagement.

We'll start by discussing Brand Videos, a powerful tool for communicating your brand's story, mission, and products or services. These videos typically reside on a website and are essential in communicating the core ideas, beliefs, and services you offer, fostering a deeper connection with your audience.

Next, we'll explore User-Generated Content (UGC), a cost-effective way to build trust and authenticity. UGC typically consists of content created by users, rather than by the companies themselves.

Then we'll discuss organic Social Media, including Stories and Reels. These short, engaging videos are a great way to showcase your brand's personality, offer behind-the-scenes peeks, or share quick tips in a fun and informal way.

Lastly, we'll discuss Video Ads, a crucial component of any marketing strategy. This is where I've spent most of my career, and where you will likely focus. We'll talk about how you can create compelling video ads that capture attention, convey your message, and compel viewers to take action.

By the end of this session, you'll have a comprehensive understanding of the various types of video content and how to strategically use them to boost your brand's online presence.

Next we decode video production and editing. We'll explore the pros and cons of both outsourcing and doing it yourself (DIY). This session is designed to equip you with the knowledge and insights to make an informed decision about which approach best suits your brand's needs and goals.

We will discuss cost, capability, time, quality, and control and how these factors can impact your decision. We will review industry best practices, typical production workflows, and what to expect when engaging with producers, directors, editors, and production companies.

By the end of the session, you will clearly understand the benefits and challenges of internal and external production and editing, enabling you to choose the right path for your brand.

Next, we'll explore the world of User-Generated Content (UGC) creators and influencers to understand better why UGC can be a powerful component of your video marketing strategy and your brand's growth.

We will discuss working with UGC creators, including how to identify potential collaborators, negotiate partnerships, manage usage rights, and leverage their content for maximum impact. We'll also discuss the role of influencers, highlighting the differences between influencers and UGC creators and how to engage with Influencers effectively to boost your brand's visibility.

By the end of this session, you'll have a clear understanding of how to navigate collaborations with both UGC creators and influencers and how to utilize these partnerships to drive your brand forward.  

Fantastic, you've completed the production and editing, and your videos look great. Now, it's time to publish. Next, let's go over the best practices for publishing - when to do it, how often, and how to leverage analytics to improve your performance.

Remember, marketing is a continuous process, constantly evolving. Analytics are a powerful tool, giving us insights into how to fine-tune our content and consistently enhance its performance.